Sunday, December 5, 2010

Field Journal 2: Visual Communication, Then and Now

        As time goes on, it is evident that we become prone to using technology in ways which make communication more standardized and efficient. Without the simple inventions of paper or printing it is possible that we could still be using the cruder forms of communication such as painting or inscribing on stone walls.


What are ideographs?


      
       Prehistoric visual communications included everything from pictogramjs to ideographs. Ideographs were very important as they were "symbols [used] to represent ideas or concepts" (4). This demonstrates visual communication proficiency among prehistoric humans as they were able to communicate whole ideas through symbols, and this is also very important because it relates to the fundamentals of graphic design: being able to communicate in a visual way extremely effectively.

Source: Meggs, Phillip B. and Purvis, Alston W. Meggs’ History of Graphic Design 4th ed. Hoboken, New Jersey: John Wiley & Sons, Inc., 2006



How has the concept of ideographs evolved today?

        Thankfully civilizations have developed over the years, technological breakthroughs have occurred, and we are where we are today with tools such as the computer and internet. Information has become readily available and is published faster than ever because of these tools, and it is gratifying to know that we can communicate with others across the world effortlessly; however, it seems that the human element has been lost in the translation to this digital era. We seem pretty robotic and standardized in our communication across the internet, and this has led to the development of the internet culture. Now, instead of symbols, we are able to use emoticons and common internet acronyms such as LOL. These are the ideographs of today’s age. Although they consist of text instead of symbols, small Internet acronyms are able to communicate common sayings. Emoticons are more similar to the ideograms of the prehistoric ages because it uses the universal face symbol to communicate whole emotions. I find it interesting how people of different cultural backgrounds from all over the world can come together and talk with ease using “web-talk”. Communicating over the internet has developed its own culture and identity in that anybody can choose to be anonymous and converse in emoticons and acronyms for utilitarian reasons. Utilitarian and ritualistic purposes are why people used pictographs and ideograms in the prehistoric ages. The fact that we are communicating like this today proves that in some cases we all have a need to communicate as efficiently and effectively as possible. I view the internet as its own little world where one can be whomever he or she chooses and where people speak the same language for the most part. Much like the first four chapters of the book described the fascinating evolution of communication throughout the millennia, it will be interesting to see how our communication evolves and what course it takes over the years after the age of the internet.






                                   

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